We spend a lot of time working with our clients on products and services designed, built and delivered by Microsoft. If you are in business it is almost a certainty that you are using some sort of Microsoft product, and most likely are interfacing with other organizations using a solution delivered by Microsoft software or through one of their cloud services.
Just a few years ago, many pundits were saying that Microsoft was a dying company, and just a couple of years ago, in 2015, they reported a record net loss of $3.2 billion in their fiscal 4th quarter. From a business perspective, it might have seemed like they were making some huge mistakes, but fast forward to today and you will see their stock has steadily risen over the last year and news from the company is all over the internet.
Several things happened at Microsoft and in the tech industry that have contributed to their recent business growth. One of the keys to Microsoft’s success has been its focus on cloud services. While it may have been behind in the early adoption of cloud service, it has used its dominant position and substantial intellectual property in server software, enterprise IT services and desktop applications to build out a business focused ecosystem designed to run in the cloud.
The beauty of the strategy that Microsoft has followed is that it is focused on businesses both large and small as well as the consumer space to some extent. Today a business of any size can use Microsoft’s enterprise tools for everything from communication to collaboration. Hosted email, cloud storage and even cloud based accounting solutions are all built and delivered on redundant platforms designed, built and managed by Microsoft.
The most prevalent platform is Microsoft’s Office 365 suite of cloud based services. With email, communication and collaboration all built to integrate with their desktop apps like Word, Exchange and OneNote, this cloud platform enables business to have the most robust set of IT services delivered for a small monthly fee to your computers wherever you have an internet connection, and to nearly any device you are running. These services have migrated from premise based servers to the cloud and now provide new levels of security, redundancy and features that were not available just a few years ago.
Other parts of Microsoft’s cloud strategy include Azure and Dynamics as well as additional communication and collaboration platforms. Now organizations can design, deploy and scale custom solutions or integrated services, all within a robust and secure enterprise cloud platform.
The investment that Microsoft has made in the cloud is growing their business and allowing companies to compute in new ways. Sure, you can get some pieces of the IT puzzle from Google or Amazon Web Services, but the integration of the Microsoft cloud set of services is unmatched. Seriously look at the options if you are starting a business or looking to expand your capabilities.